1. Create sounds plans
2. Execute those plans (do the work)
3. Get honest with yourself
4. Become unstuck (whatever it takes)
5. Keep moving forward
6. Protect from the downside
7. Reinvest profits into assets
8. Keep learning
9. Add more value where possible
10. Be honest with your core competencies
11. Outsource everything else (outside of core)
12. Strengthen necessary deficiencies (strengthen only the bare minimum to function)