Marketing Automation & More

Make sure your marketing endeavors are automated. That means many things including every month a check or card is charged by marketing vendors or agencies along with charges associated with subscriptions (like SaaS & misc. Software) that are tied to email sequences which trigger a series of CTAs and more. In other words, find ways … Continue reading Marketing Automation & More

Notes on hiring independent contractors and freelancers

When hiring others, don’t think just in terms of cost per hour. For example: When dealing with top class talent they may cost $100 per hour. They could be compared to $10 for offshore talent, but what is the real difference? Let’s say the offshore talent takes 5X as long to do the same work. … Continue reading Notes on hiring independent contractors and freelancers

You are you’re number one asset

You are you’re number one asset. What does that mean? What it means is that you are an asset that has the ability to produce cash through the various services and products that you may sell. Because you are an asset you can improve your productivity. If you can improve your productivity you can improve … Continue reading You are you’re number one asset

Stop being your business

Don’t be so busy operating that you forget to own your business. In my opinion, measured by time spent within your business in the operating roles - one should not spend more than 30 hours within his business - rather should be spending most of that time on growth activities related to business development sales … Continue reading Stop being your business

This one thing will ruin your chances as an entrepreneur

There are many highs and lows of Entrepreneurship. Many of these lessons compiled together create experiences. These experiences are then interpreted by the entrepreneur to mean something. If the entrepreneur does not maintain non bias towards those experiences, she may learn a “lesson” that is not true. For example, let’s say sally wants to get … Continue reading This one thing will ruin your chances as an entrepreneur