How are you marketing your small business? The problem with being an entrepreneur is we get paid to be generalists — to know a little about a lot. In terms of marketing, here’s the nuts and bolts. Work to build a brand, story, or differentiating factor(s). These are the reasons why the customer should care. … Continue reading Marketing tips for a confused world
Marketing can be so esoteric… “you got to find that special positioning to attract a ton of customers.” And marketing can be confusing “make sure you understand FB ads, nothing else matters. You must get FB right — this is the future!” What does this all mean? What the hell is marketing anyway? In my … Continue reading Marketing Management Vs Tactics
Reading a Dan Kennedy Book called “How to Make Millions with Your Ideas...” And came across a great marketing tip! There’s a doctor who brings in a ton of business. He sometimes brings in more in one month than others bring in a year. Sadly, some of these doctors do little to nothing to attract … Continue reading Try Many Ways to Market
Have you ever felt stuck in business? There’s no doubt sales and marketing are hard. What’s even harder is settling on a brand, audience, and market you want to serve... ... for the long haul. And have you ever struggled to pursue just 1 idea? Have you had issues knowing which segment to target? Which … Continue reading Feeling stuck in business?
Business as you know it in a nutshell. I’m not sure who this will serve, but this is something I wish I had access to. Below is a list and order of operations on how to find a customer, build a product for that customer, determine messaging to deliver that value, hire people excited to … Continue reading Business Simplified in 2 minutes or less
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