How are you marketing your small business? The problem with being an entrepreneur is we get paid to be generalists — to know a little about a lot. In terms of marketing, here’s the nuts and bolts. Work to build a brand, story, or differentiating factor(s). These are the reasons why the customer should care. … Continue reading Marketing tips for a confused world
Marketing Management Vs Tactics
Marketing can be so esoteric… “you got to find that special positioning to attract a ton of customers.” And marketing can be confusing “make sure you understand FB ads, nothing else matters. You must get FB right — this is the future!” What does this all mean? What the hell is marketing anyway? In my … Continue reading Marketing Management Vs Tactics
Try Many Ways to Market
Reading a Dan Kennedy Book called “How to Make Millions with Your Ideas...” And came across a great marketing tip! There’s a doctor who brings in a ton of business. He sometimes brings in more in one month than others bring in a year. Sadly, some of these doctors do little to nothing to attract … Continue reading Try Many Ways to Market
Feeling stuck in business?
Have you ever felt stuck in business? There’s no doubt sales and marketing are hard. What’s even harder is settling on a brand, audience, and market you want to serve... ... for the long haul. And have you ever struggled to pursue just 1 idea? Have you had issues knowing which segment to target? Which … Continue reading Feeling stuck in business?
Business Simplified in 2 minutes or less
Business as you know it in a nutshell. I’m not sure who this will serve, but this is something I wish I had access to. Below is a list and order of operations on how to find a customer, build a product for that customer, determine messaging to deliver that value, hire people excited to … Continue reading Business Simplified in 2 minutes or less