Marketing Automation & More

Make sure your marketing endeavors are automated. That means many things including every month a check or card is charged by marketing vendors or agencies along with charges associated with subscriptions (like SaaS & misc. Software) that are tied to email sequences which trigger a series of CTAs and more. In other words, find ways … Continue reading Marketing Automation & More

Business Simplified in 2 minutes or less

Business as you know it in a nutshell. I’m not sure who this will serve, but this is something I wish I had access to. Below is a list and order of operations on how to find a customer, build a product for that customer, determine messaging to deliver that value, hire people excited to … Continue reading Business Simplified in 2 minutes or less

Building a Business that Works, so you don’t have to

Have you ever wanted to start a company, or make money on the side? Most people say yes to that question. After all, it’s a note worthy goal. The ability to sip a margarita on the beach while money’s pumping into the accounts is very attractive. But the problem with most entrepreneurs today, is they … Continue reading Building a Business that Works, so you don’t have to

Using KPIs to track performance

Bare with me as I embark on a subject I recently learned more about. KPI’s, or Key Performance Indicators, allow for the individual to track business metrics that lead to financial results. However, using KPIs allows one to spot problems far before reaching the financial statement. Further, KPIs can measure things that are important yet … Continue reading Using KPIs to track performance