Marketing can be so esoteric… “you got to find that special positioning to attract a ton of customers.” And marketing can be confusing “make sure you understand FB ads, nothing else matters. You must get FB right — this is the future!” What does this all mean? What the hell is marketing anyway? In my … Continue reading Marketing Management Vs Tactics
Tag: marketing
Try Many Ways to Market
Reading a Dan Kennedy Book called “How to Make Millions with Your Ideas...” And came across a great marketing tip! There’s a doctor who brings in a ton of business. He sometimes brings in more in one month than others bring in a year. Sadly, some of these doctors do little to nothing to attract … Continue reading Try Many Ways to Market
Levered Resources
A managers role has the potential to be extremely effective. Because their income is typically tied to results as opposed to hours, they reap the benefits of a well levered resource. What resource is that? Human Capital An effective Sales and Marketing Manager, VP, or Director knows which 20% of his inputs product 80% of … Continue reading Levered Resources
Steve Jobs knew this one thing about Marketing
Steve Jobs. We all stand in awe when we think of what he built. A company that really did move and shake the world. What made Apple so special? Well for one Steve, an extremely talented and objective person, led apple with amazing innovation and marketing. His main marketing strategy was one thing... Marketing is … Continue reading Steve Jobs knew this one thing about Marketing
